Essential 12 Character

Essential 12 

Character

This is what will open the door for you; be genuinely honest, well mannered, patient, fair, and responsible and they’ll keep the door open even long after you’ve gone.

You can probably think of more adjectives. These qualities portray a person’s character and moral fiber. Your customers need to feel comfortable doing business with you, that you are a person they can trust. You are not the only one selling insurance or a fixed deposit plan, there are many out there; and many come all the time; and many become good and only some become great. Why does this happen? If all we were doing was selling insurance and fixed deposit plans why don’t we equally sell? The essence lies in the character we portray. This is really what differentiates us despite having all the essentials we need to make for a good speaker. You sure have your favorites and there are some who you would blindly trust. Have you asked yourself why you do this? An in every probability you would say because you trust him. This trust stems from his character, the moral fabric which is expressed in his speaking. (we aren’t always who we are by the way we look) We can be anybody by the way we speak.   

You don’t want the question, “Would you buy a used car from this man?” to apply to you. Your talk should reflect these qualities. For example, don’t put down your competition (be fair). Don’t interrupt your customer (be patient). Listen carefully to questions before answering and never use objectionable language or make negative references to others (be well-mannered). If you agree to get more information or follow up, do so (be responsible). When you speak, it’s your verbal character that really makes the moment for you. You don’t orient yourself with your customer for a stay and befriend him to purchase your product or service. You are what you make yourself to be by what you speak. When this is not seen by your customer then begins the end of your future endeavors with the prospect. No matter how trustworthy you may try to come across there’s and instilled fear in your customer and they will not budge. (ask yourself how many times you’ve rejected an offer because you never found the person trustworthy enough) and for most of the essentials listed here; reverse the role and take it upon to ask yourself how and what would you feel if these were not in the proportion.

By developing these 12 essentials, you too can become a charismatic speaker. You can be that person that audiences feel attracted to and connected with, whose eloquence leaves people uplifted and enlivened. Where you become the recommender and not the seller, where your clients and customers become your sales mouths while you work at making similar customers and clients.

Work at it and you will succeed! If they can do it so can YOU!

Remember: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing”.  Abraham Lincoln

David C Linus
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Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
david@icspsindia.com| www.icspsindia.com
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Executive Excellence Certificate Program (Intensive) is a highly intense and integrated communication skills and public speaking program with voice skills and presentation skills as a parallel focus.

The EECP is divided into three types of delivery sessions –

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