Essential 11 Organized

Essential 11

Organized

Be organized and coherent 

Charismatic speakers are organized; their points are clearly connected and logically follow one after the other, with an overview at the beginning and a conclusion at the end. You cannot be jumping points like a monkey on hot bricks or better still have you intently watched a table tennis match. Now this is what you don’t want your customer to go like; swinging like a pendulum from one side to the other. It sure looks good but only while playing table tennis not while speaking. Imagine playing snakes and ladders with your speech to your customer or your audience. After it’s over he’ll wonder what the riddle was all about. Some may reach home before you’ve allowed them to and some may be stuck at square one and haven’t moved a block. Be organized as you really want to take them step by step from one thought and point to the next. You want to give them an experience; a verbal journey.  

You can know your subject cold and still present it in a disorganized, haphazard way. To make a compelling argument, you need to make sense. Start with a skeleton outline. Here’s an old fashioned standard for a sales presentation:

• Attention getting opening
• Overview of the speech
• What the customer needs
• How you can provide what the customer needs
• Action steps the customer can take to buy
• Summarize and then conclude

Now flesh out the outline. Make sure each part is also organized. Think about the reasoning of each part and revise as necessary. Design your close so that the logic follows inescapably and inexorably from your main points.

Without organization, you’re going to experience a stampede of thoughts and in the end those that really need to get out were stamped down and those that really weren’t needed were let out. This is definitely a situation you don’t want to fall into nor create as you would know where and how to control it after you’ve let it arise. Picture this; you’ve approached a traffic signal and the signals aren’t functioning. What happens to the traffic situation? It goes out of control and similar is it with our thoughts and ideas, they seem to randomly appear and all want to get out first. The same can be said about the way we present our case or our proposition to our customers and prospects. We tend to push the goody goody things first and then get stuck with the bad ones. And that’s when you tend to salvage things but sometimes it cannot be so. Speaking is similar to these activities and we need to mentally control these dynamics or we going to have a flush of thoughts randomly spurting out like toxic acid.

As mentioned above, the simple old fashioned standard for a sales presentation can be the building block on which you can as you keep getting better add versions, this little guideline will help you organize your thoughts and better align what comes first and what next? An organized speech like music to the ears, everybody wants to and likes listening to you. Great speakers understand this and you must have quite often seen on television how master speakers get their presentations and speeches so organized that they enthrall and captivate their customer or audience as if they were taking them along a journey they’d wished to go on.

Without proper organization of your thoughts and presentation; you could have devastating results. You may have the best content and knowledge but if you do not know how to present it could look sore. You don’t want your customers to hold your breadth and wait for you to leave. You want to breathe easy. How you organize even the simplest of thoughts and ideas and present in an orderly and well organized manner is what will be appreciated; because remember your customers or audience really don’t have a background about who and what you have, they want to you to the job of letting them know what you have. They want to hear, they don’t want to speak. If they did, then they’ve sold it to you and not you to them.

Remember: Great speakers are precise and complete. They know when the sentence begins and where it ends. And they know where and how to punctuate their speech like they were writing romantic poetry.

David C Linus
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Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
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