Wednesday, June 30, 2010

Essentials + 1 - Language

Essentials + 1 
Language

To speak you need a language, Try English!

How many languages are there in the world? How about 5 billion! Each of us talks, listens, and thinks in his/her own special language that has been shaped by our culture, experiences, profession, personality, mores and attitudes. The chances of us meeting someone else who talks the exact same language is pretty remote. So just imagine each of us going about town speaking our own language, I wonder how many of us would come home having had a conversation at all. But the irony is we tend to do this all the time. We speak our language; we don’t speak the language spoken by others. So, and you might agree with me that over time the English language has now become the most widely spoken language just so that you and I can have this wonderful opportunity where I can share my experiences and thoughts for your insatiable appetite to learn and grow to become a powerful speaker and influencer of thoughts and qualities so moving that you could sell ice to an Eskimo.

To be great speakers we need to know the language well and well enough to add that punch to what we speak. Imagine describing the sky as white and blue and that be our only imagination of how we could describe the sky. Wouldn’t it be dull, wouldn’t everything thing then be black and white or shades of it. It is similar with language; limited proficiency becomes your Achilles heel. Learn it, master it and express it to the furthest you could stretch it.

The English language is rather like a monster accordion, stretchable at the whim of the editor, compressible ad lib. It’s so funny that you could say what you didn’t mean and mean what you didn’t say. This is the power of the language; now imagine if you coupled it with the power of speaking like a successful speaker. You could be nothing less than a magician; a magician with words.

Join the Institute for Communication Skills and Public Speaking and experience the change in your profits.
 


David C Linus
----------------------------------------------------------

Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
david@icspsindia.com
| www.icspsindia.com
Mobile: 91-99537 84981 | Office:011-45685428  

Executive Excellence Certificate Program
Dwarka | Noida | West Delhi | Central Delhi | Faridabad | Gurgaon

Executive Excellence Certificate Program (Intensive) is a highly intense and integrated communication skills and public speaking program with voice skills and presentation skills as a parallel focus.

The EECP is divided into three types of delivery sessions –
1)       EECP (Weekend 2 days) between 8AM - 4PM  For Rs. 4500.00
Dates – 5 & 6 June, 12 & 13 June, 19 & 20 June, 26 & 27 June and 3 & 4 July
                                                               
2)       EECP (Standard 5 days) between 8AM - 2PM  For Rs. 8000.00
Dates – 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

3)       EECP (Evening 5 days) between 4PM - 8PM  For Rs. 6500.00
Dates - 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

Call - Mobile: 91-99537 84981 | Office:011-45685428  

Tuesday, June 29, 2010

Essential 12 Character

Essential 12 
Character

This is what will open the door for you; be genuinely honest, well mannered, patient, fair, and responsible and they’ll keep the door open even long after you’ve gone.


You can probably think of more adjectives. These qualities portray a person’s character and moral fiber. Your customers need to feel comfortable doing business with you, that you are a person they can trust. You are not the only one selling insurance or a fixed deposit plan, there are many out there; and many come all the time; and many become good and only some become great. Why does this happen? If all we were doing was selling insurance and fixed deposit plans why don’t we equally sell? The essence lies in the character we portray. This is really what differentiates us despite having all the essentials we need to make for a good speaker. You sure have your favorites and there are some who you would blindly trust. Have you asked yourself why you do this? An in every probability you would say because you trust him. This trust stems from his character, the moral fabric which is expressed in his speaking. (we aren’t always who we are by the way we look) We can be anybody by the way we speak.   


You don’t want the question, “Would you buy a used car from this man?” to apply to you. Your talk should reflect these qualities. For example, don’t put down your competition (be fair). Don’t interrupt your customer (be patient). Listen carefully to questions before answering and never use objectionable language or make negative references to others (be well-mannered). If you agree to get more information or follow up, do so (be responsible). When you speak, it’s your verbal character that really makes the moment for you. You don’t orient yourself with your customer for a stay and befriend him to purchase your product or service. You are what you make yourself to be by what you speak. When this is not seen by your customer then begins the end of your future endeavors with the prospect. No matter how trustworthy you may try to come across there’s and instilled fear in your customer and they will not budge. (ask yourself how many times you’ve rejected an offer because you never found the person trustworthy enough) and for most of the essentials listed here; reverse the role and take it upon to ask yourself how and what would you feel if these were not in the proportion.


By developing these 12 essentials, you too can become a charismatic speaker. You can be that person that audiences feel attracted to and connected with, whose eloquence leaves people uplifted and enlivened. Where you become the recommender and not the seller, where your clients and customers become your sales mouths while you work at making similar customers and clients.


Work at it and you will succeed! If they can do it so can YOU!


Remember: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing”.  Abraham Lincoln


David C Linus
----------------------------------------------------------

Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
david@icspsindia.com
| www.icspsindia.com
Mobile: 91-99537 84981 | Office:011-45685428  

Executive Excellence Certificate Program
Dwarka | Noida | West Delhi | Central Delhi | Faridabad | Gurgaon

Executive Excellence Certificate Program (Intensive) is a highly intense and integrated communication skills and public speaking program with voice skills and presentation skills as a parallel focus.

The EECP is divided into three types of delivery sessions –
1)       EECP (Weekend 2 days) between 8AM - 4PM  For Rs. 4500.00
Dates – 5 & 6 June, 12 & 13 June, 19 & 20 June, 26 & 27 June and 3 & 4 July
                                                               
2)       EECP (Standard 5 days) between 8AM - 2PM  For Rs. 8000.00
Dates – 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

3)       EECP (Evening 5 days) between 4PM - 8PM  For Rs. 6500.00
Dates - 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

Call - Mobile: 91-99537 84981 | Office:011-45685428  

Thursday, June 24, 2010

Essential 11 Organized

Essential 11
Organized

Be organized and coherent 

Charismatic speakers are organized; their points are clearly connected and logically follow one after the other, with an overview at the beginning and a conclusion at the end. You cannot be jumping points like a monkey on hot bricks or better still have you intently watched a table tennis match. Now this is what you don’t want your customer to go like; swinging like a pendulum from one side to the other. It sure looks good but only while playing table tennis not while speaking. Imagine playing snakes and ladders with your speech to your customer or your audience. After it’s over he’ll wonder what the riddle was all about. Some may reach home before you’ve allowed them to and some may be stuck at square one and haven’t moved a block. Be organized as you really want to take them step by step from one thought and point to the next. You want to give them an experience; a verbal journey.  


You can know your subject cold and still present it in a disorganized, haphazard way. To make a compelling argument, you need to make sense. Start with a skeleton outline. Here’s an old fashioned standard for a sales presentation:

  • Attention getting opening
  • Overview of the speech
  • What the customer needs
  • How you can provide what the customer needs
  • Action steps the customer can take to buy
  • Summarize and then conclude

Now flesh out the outline. Make sure each part is also organized. Think about the reasoning of each part and revise as necessary. Design your close so that the logic follows inescapably and inexorably from your main points.


Without organization, you’re going to experience a stampede of thoughts and in the end those that really need to get out were stamped down and those that really weren’t needed were let out. This is definitely a situation you don’t want to fall into nor create as you would know where and how to control it after you’ve let it arise. Picture this; you’ve approached a traffic signal and the signals aren’t functioning. What happens to the traffic situation? It goes out of control and similar is it with our thoughts and ideas, they seem to randomly appear and all want to get out first. The same can be said about the way we present our case or our proposition to our customers and prospects. We tend to push the goody goody things first and then get stuck with the bad ones. And that’s when you tend to salvage things but sometimes it cannot be so. Speaking is similar to these activities and we need to mentally control these dynamics or we going to have a flush of thoughts randomly spurting out like toxic acid.


As mentioned above, the simple old fashioned standard for a sales presentation can be the building block on which you can as you keep getting better add versions, this little guideline will help you organize your thoughts and better align what comes first and what next? An organized speech like music to the ears, everybody wants to and likes listening to you. Great speakers understand this and you must have quite often seen on television how master speakers get their presentations and speeches so organized that they enthrall and captivate their customer or audience as if they were taking them along a journey they’d wished to go on.


Without proper organization of your thoughts and presentation; you could have devastating results. You may have the best content and knowledge but if you do not know how to present it could look sore. You don’t want your customers to hold your breadth and wait for you to leave. You want to breathe easy. How you organize even the simplest of thoughts and ideas and present in an orderly and well organized manner is what will be appreciated; because remember your customers or audience really don’t have a background about who and what you have, they want to you to the job of letting them know what you have. They want to hear, they don’t want to speak. If they did, then they’ve sold it to you and not you to them.


Remember: Great speakers are precise and complete. They know when the sentence begins and where it ends. And they know where and how to punctuate their speech like they were writing romantic poetry.


David C Linus
----------------------------------------------------------

Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
david@icspsindia.com
| www.icspsindia.com
Mobile: 91-99537 84981 | Office:011-45685428  

Executive Excellence Certificate Program
Dwarka | Noida | West Delhi | Central Delhi | Faridabad | Gurgaon

Executive Excellence Certificate Program (Intensive) is a highly intense and integrated communication skills and public speaking program with voice skills and presentation skills as a parallel focus.

The EECP is divided into three types of delivery sessions –
1)       EECP (Weekend 2 days) between 8AM - 4PM  For Rs. 4500.00
Dates – 5 & 6 June, 12 & 13 June, 19 & 20 June, 26 & 27 June and 3 & 4 July
                                                               
2)       EECP (Standard 5 days) between 8AM - 2PM  For Rs. 8000.00
Dates – 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

3)       EECP (Evening 5 days) between 4PM - 8PM  For Rs. 6500.00
Dates - 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

Call - Mobile: 91-99537 84981 | Office:011-45685428  

Tuesday, June 22, 2010

Essential 10 Positivity

Essential 10
Positivity

Be positive in your outlook, cheerful, and cooperative for when the only tool you own is a hammer, every problem begins to resemble a nail.


Most people don’t want to hear about negativity. They want to hear about solutions. This is all over, no body has the time to hear about negativity today and the more we dwell on the positives and more on the possible solutions the further and better we are going to be perceived as a good speaker. Remember your customer or audience might already be aware of the negativity and the problems; what they might not be aware of is whether there are solutions in place for their problems. As mentioned above you need to project positively so that every problem looks like a nail when the only solution available is a hammer.


Even when you point out how bad their current situation is and how much they need your solution, don’t dwell on the negative. Emphasize the positive. Keep a cheerful outlook. When your prospects bring up objections or questions, answer in a spirit of cooperation and appreciation for their point of view. This approach puts you above the fray. At the end of your speech, you want your audience to feel encouraged and positive about what they heard. Your customers and clients want to go home satisfied, not always will you be able to provide an exacting solution for concerns and issues. But more than often you will always be in a position to give a satisfying suggestion. This quality is paramount; you want to practice it over and over again; as they say in the sales world getting an opportunity is one in ten prospects and one among a hundred calls. You don’t want to sound all low and exasperated or you might just have to double your work schedules to meet your ever growing demands. Organizational demands, personal demands, team demands, family demands and the list is endless. Imagine if you sat back and pondered about your inability to speak for days on end. You would have to look for so many solutions to fix your problems.

When you are positive while speaking, it spreads like fire, you can see it in burning in your customers and clients, you see their shoulders loosen and you start seeing the smile on their face you want to see. You must tell them and make it known to them that you are going to take care of it or at least that you have provided a way to take care of it. Remember it all boils down to our satisfaction levels and are we satisfied with a positive response or approach is what will matter.


Every word you speak should echo the signs of a positive speaker, it should ooze positiveness and convince your customers and clients that you are the right person for his investments or his expenditure that you have the Positivity to take care of his issues and problems and that you have practiced to see his goals and objectives are met. Use positive words in your speech and practice using it every time you speak. Excellence is nothing but repeatedly doing the same thing. There are not any short cuts to excellence and so ii it with positively speaking. Words, your body language, your gestures and your facial expressions add to the magnitude of your Positivity.     


Irritable circumstances sometimes can you bog you down terribly and even get you depressed; these are the times to look over your guide and incorporate those positive lines and words in your speech. Let it flow with the fluidity you’ve practiced and bring it out in every word. We are only humans and it is but natural to give into harsh criticism however you must stand convicted and speak eloquently as possible and enunciate every ounce of positivty so that you share it with your customer and client and in turn make it an overall positive experience.


Remember: When you engage in systematic, purposeful speech, using and stretching your abilities to the maximum, you cannot help but feel positive and confident about yourself.


David C Linus
----------------------------------------------------------

Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
david@icspsindia.com
| www.icspsindia.com
Mobile: 91-99537 84981 | Office:011-45685428  

Executive Excellence Certificate Program
Dwarka | Noida | West Delhi | Central Delhi | Faridabad | Gurgaon

Executive Excellence Certificate Program (Intensive) is a highly intense and integrated communication skills and public speaking program with voice skills and presentation skills as a parallel focus.

The EECP is divided into three types of delivery sessions –
1)       EECP (Weekend 2 days) between 8AM - 4PM  For Rs. 4500.00
Dates – 5 & 6 June, 12 & 13 June, 19 & 20 June, 26 & 27 June and 3 & 4 July
                                                               
2)       EECP (Standard 5 days) between 8AM - 2PM  For Rs. 8000.00
Dates – 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

3)       EECP (Evening 5 days) between 4PM - 8PM  For Rs. 6500.00
Dates - 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

Call - Mobile: 91-99537 84981 | Office:011-45685428  

Sunday, June 20, 2010

Essential 9 Connection

Essential 9
Connection

Build a strong rapport with your customer, client and or audience and if you don’t, they might look at you with a face you make when you hear a credit card salesperson call you.


Part of that riveting quality of a charismatic speaker comes from the relationship created with the audience. You have to create that environment of comfort, conducive for your audience to receive and take in what you are speaking. It should be such that you’ve created in him or her; a sponge like state where what you say is all soaked in. This relationship is important for you to yield successful results.


Part of that connection is created by what you say. And again what you say and how you time it, are what really creates a working relationship; you need to sense the direction your customer wants to be taken towards. If your customer is in the mood for some nice hot chocolate and you start suggesting smoothies or shakes. You’re going to be in trouble right from the start. Well if that is your intent you must first give in to his expression and then curve the conversation towards where you want to lead the conversation to. But immediately pitching what you want to get across is not going to win you a connection you came there for but a big NO to whatever you genuinely might want to help the customer with. You never connected and there’s no strings attaching you; you cannot possibly envisage a pull.


Connection is building on what is similar between you and your customer, client and or audience. What is it that drives them to be connected? What is that cue they are looking for when you speak to them? What is that story or event or incident that brings you closer to your customer? What is that product or concept or idea that you both can connect with? Connection is the key to stay bound with your customer as that will help further the relationship and the opportunities that present itself along the way.  

A lot of it is created with your eyes, motions, and emotions. Eye contact is an absolute must. You cannot be looking London and speaking towards Tokyo. You will not be able to build or create a connection with this approach. Focus on your customer as he’s the most important reason at the point and he needs your every attention verbally and non-verbally. Look into his eyes and speak. Don’t stare into his eyes; staring might alarm him wrongly and he might start feeling uncomfortable and this is a situation you do not want to create.     


For a large audience, Move around and use your hands. A great technique is to actually move into the audience periodically. Don’t hide behind a podium or table. You don’t want to look like a class teacher or priest at the podium lecturing away and in the process putting half your audience to sleep. It has to be interactive, you must create that environment for exchange of expression; you must read the non-verbal cues from your customer or your audiences as you speak with them. They speak to you all the time and great speakers always speak back. They learn and pick up on this communication and immediately with meticulous spontaneity speak what the customer wants to hear.


With a smaller audience, even an audience of one, be careful not to look down throughout your presentation. Meet your prospect’s gaze from time to time. Use your hands, lean forward, come close (but not uncomfortably close). You don’t want to be falling over your customer or your audience, a respectable distance is what is needed to be maintained so that you understand your position and you customer and or audience feels comfortable in his space.


Remember: connection is what holds you on to your network and if you do not establish this you will end up free falling in all directions.


David C Linus
----------------------------------------------------------

Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
david@icspsindia.com
| www.icspsindia.com
Mobile: 91-99537 84981 | Office:011-45685428  

Executive Excellence Certificate Program
Dwarka | Noida | West Delhi | Central Delhi | Faridabad | Gurgaon

Executive Excellence Certificate Program (Intensive) is a highly intense and integrated communication skills and public speaking program with voice skills and presentation skills as a parallel focus.

The EECP is divided into three types of delivery sessions –
1)       EECP (Weekend 2 days) between 8AM - 4PM  For Rs. 4500.00
Dates – 5 & 6 June, 12 & 13 June, 19 & 20 June, 26 & 27 June and 3 & 4 July
                                                               
2)       EECP (Standard 5 days) between 8AM - 2PM  For Rs. 8000.00
Dates – 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

3)       EECP (Evening 5 days) between 4PM - 8PM  For Rs. 6500.00
Dates - 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

Call - Mobile: 91-99537 84981 | Office:011-45685428  

Wednesday, June 16, 2010

Essential 8 Relate

Essential 8
Relate

Be expansive, inspiring and uplifting; when you are this, it brings in a feeling of levitation in your customers.


Charismatic speakers relate their topic to the broader scheme of things; they are expansive, inspiring, and uplifting. Think about the place your product or service has in the entire economy of the world. How does it contribute to what is important in life? As mentioned earlier, learn about the history of your field. Depending on what you do, you may even be able to go back a few thousand years. If you sell paper, for example, do you know where and when it was invented and what effect it had on civilization?


(Of course, it depends on which kind of paper you are selling. Bathroom tissue was introduced in 1880 by the British Perforated Paper Company. Writing paper was officially invented by T'sai Lun at the court of the Chinese emperor in 105 A.D. However, new evidence shows that paper was being made as early as 200 B.C. using chopped up fishing nets. For about 500 years, papermaking was confined to China, but spread to Japan in 610 A.D, Egypt in 800 A.D and Europe in the 10th century. In ancient Egypt, an early form of paper known as papyrus was used.


Paper allowed governments to record laws, and businesses to record agreements. Paper was also widely used to write down religious scriptures. Thus, it was extremely important for the development of our civilization.)


You should know about the background of your product, concept, idea, meeting, plan, the industry or organization you are speaking of. As mentioned above, for example; if you are selling to the paper industry, you should know about the history of paper. Your customers will appreciate the time you took to learn. This allows you to build on a relationship and allows your customer to learn that you are person he can trust in this transaction or negotiation. Imagine selling a Maruti car and say it’s German; and you go on talking about the autobahn etc. this is going to get your customer off on a spin and he would stop you and just tell you. “Alright mate, I’ve got to go”.


Think about what you contribute to life. What good do you do? When you have answered these questions, add some of the answers to your speaking assignment or to when you might have to speak with your customer, client and or audience. Don’t go overboard, but a certain amount of inspiration is a powerful tool. If your audience leaves uplifted, they will remember that feeling long after they remember some of the finer points you made.


Relating is taking you along the things you know and relate to as apposed to things that you think you can learn to relate. Most often we go on with our side of the story and expect the other person to relate to what we want to say. But then more than often we are wrong, they don’t want to learn to relate to what we are saying. They want to relate with what we are saying. This is am important cue you must note so that you and your customer move along on the same journey and not be on the same road but in opposite directions.


Remember: Every one of us has hundreds of separate people, situations, problems, opportunities living under our skin. The talent of a speaker is his ability to give them their separate names, identities, personalities and have them relate to other characters living with him. This will have a levitating experience.

David C Linus
----------------------------------------------------------
Principal Trainer and CEO
ICSPS (Institute for Communication Skills and Public Speaking)
david@icspsindia.com
| www.icspsindia.com
Mobile: 91-99537 84981 | Office:011-45685428  

Executive Excellence Certificate Program
Dwarka | Noida | West Delhi | Central Delhi | Faridabad | Gurgaon

Executive Excellence Certificate Program (Intensive) is a highly intense and integrated communication skills and public speaking program with voice skills and presentation skills as a parallel focus.

The EECP is divided into three types of delivery sessions –
1)       EECP (Weekend 2 days) between 8AM - 4PM  For Rs. 4500.00
Dates – 5 & 6 June, 12 & 13 June, 19 & 20 June, 26 & 27 June and 3 & 4 July
                                                               
2)       EECP (Standard 5 days) between 8AM - 2PM  For Rs. 8000.00
Dates – 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

3)       EECP (Evening 5 days) between 4PM - 8PM  For Rs. 6500.00
Dates - 31 May – 4 June, 7 June – 18 June, 21 June – 9 July and 12 July – 6 August 

Call - Mobile: 91-99537 84981 | Office:011-45685428